How Red Earth Got Its Name.

Back in March of 2010, a few of us grabbed some coffee and sat down for a morning of brainstorming.  Our goal was to come up with a name for the direct trade branch of Global Support Mission, what we now lovingly call Red Earth Trading Co. 

Basically, it was "anything goes." Whatever idea came to mind, we wrote it up on the office white board, shown below. If you look closely, you can actually see at the top, towards the left, where "Red Earth" was written.

We didn't walk out of the office that day settled on the name.  In fact, we still had no clue what to call the company.  A few weeks later we left for Uganda still thinking it over.

A few weeks into the trip, the name Red Earth resurfaced.  Uganda's dirt roads and foot paths are so beautiful.  The deep red dirt and clay is in such wonderful contrast with the saturated green vegetation and crisp blue skys.  Everything started here, and it only made sense to give the company a name that reminds us of that... that reminds us of those who walk those roads and trails every day.

-Team RETCo.